Interpreting Zohran Mamdani's Style Choice: The Garment He Wears Reveals About Modern Manhood and a Shifting Society.
Coming of age in London during the noughties, I was constantly immersed in a world of suits. You saw them on businessmen hurrying through the Square Mile. They were worn by dads in Hyde Park, playing with footballs in the golden light. Even school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has functioned as a costume of seriousness, signaling power and professionalism—qualities I was told to aspire to to become a "man". However, until lately, my generation seemed to wear them less and less, and they had all but disappeared from my mind.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony dressed in a subdued black overcoat, pristine white shirt, and a notable silk tie. Propelled by an ingenious campaign, he captivated the public's imagination like no other recent contender for city hall. Yet whether he was celebrating in a music venue or appearing at a film premiere, one thing remained mostly constant: he was almost always in a suit. Relaxed in fit, modern with soft shoulders, yet conventional, his is a quintessentially professional millennial suit—well, as typical as it can be for a cohort that seldom chooses to wear one.
"This garment is in this strange position," says men's fashion writer Derek Guy. "It's been dying a gradual fade since the end of the second world war," with the real dip coming in the 1990s alongside "the rise of business casual."
"Today it is only worn in the most formal settings: marriages, memorials, and sometimes, court appearances," Guy states. "It is like the traditional Japanese robe in Japan," in that it "fundamentally represents a tradition that has long retreated from daily life." Numerous politicians "don this attire to say: 'I represent a politician, you can have faith in me. You should vote for me. I have authority.'" Although the suit has historically conveyed this, today it performs authority in the attempt of gaining public trust. As Guy clarifies: "Since we're also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of performance, in that it enacts manliness, authority and even proximity to power.
Guy's words stayed with me. On the rare occasions I need a suit—for a ceremony or formal occasion—I retrieve the one I bought from a Japanese retailer a few years ago. When I first selected it, it made me feel refined and high-end, but its slim cut now feels outdated. I imagine this feeling will be only too recognizable for many of us in the global community whose parents originate in somewhere else, particularly global south countries.
Unsurprisingly, the working man's suit has fallen out of fashion. Similar to a pair of jeans, a suit's silhouette goes through trends; a specific cut can thus define an era—and feel quickly outdated. Take now: looser-fitting suits, echoing a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a significant investment for something destined to be out of fashion within five years. But the attraction, at least in certain circles, endures: recently, department stores report tailoring sales increasing more than 20% as customers "shift from the suit being daily attire towards an desire to invest in something exceptional."
The Symbolism of a Mid-Market Suit
Mamdani's preferred suit is from Suitsupply, a Dutch label that retails in a moderate price bracket. "Mamdani is very much a product of his background," says Guy. "In his thirties, he's neither poor nor exceptionally wealthy." To that end, his mid-level suit will appeal to the demographic most inclined to support him: people in their thirties and forties, college graduates earning middle-class incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits plausibly align with his proposed policies—which include a capping rents, building affordable homes, and free public buses.
"It's impossible to imagine a former president wearing Suitsupply; he's a luxury Italian suit person," says Guy. "He's extremely wealthy and grew up in that property development world. A status symbol fits seamlessly with that tycoon class, just as attainable brands fit naturally with Mamdani's constituency."
The legacy of suits in politics is extensive and rich: from a well-known leader's "shocking" beige attire to other world leaders and their suspiciously impeccable, custom-fit appearance. As one British politician discovered, the suit doesn't just clothe the politician; it has the potential to define them.
The Act of Normality and A Shield
Maybe the point is what one scholar refers to the "performance of ordinariness", invoking the suit's long career as a standard attire of political power. Mamdani's particular choice taps into a studied modesty, not too casual nor too flashy—"conforming to norms" in an unobtrusive suit—to help him appeal to as many voters as possible. However, experts think Mamdani would be cognizant of the suit's military and colonial legacy: "The suit isn't neutral; historians have long pointed out that its contemporary origins lie in military or colonial administration." It is also seen as a form of protective armor: "I think if you're a person of color, you aren't going to get taken as seriously in these white spaces." The suit becomes a way of signaling credibility, perhaps especially to those who might doubt it.
This kind of sartorial "code-switching" is hardly a recent phenomenon. Indeed iconic figures once donned formal Western attire during their formative years. Currently, certain world leaders have begun swapping their usual military wear for a black suit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's image, the struggle between insider and outsider is visible."
The attire Mamdani selects is deeply symbolic. "As a Muslim child of immigrants of South Asian heritage and a democratic socialist, he is under scrutiny to conform to what many American voters expect as a marker of leadership," notes one author, while at the same time needing to walk a tightrope by "not looking like an elitist betraying his distinctive roots and values."
But there is an sharp awareness of the double standards applied to suit-wearers and what is interpreted from it. "That may come in part from Mamdani being a millennial, able to adopt different identities to fit the occasion, but it may also be part of his multicultural background, where code-switching between languages, customs and attire is typical," it is said. "White males can go unremarked," but when others "seek to gain the power that suits represent," they must meticulously navigate the codes associated with them.
In every seam of Mamdani's public persona, the dynamic between somewhere and nowhere, insider and outsider, is visible. I know well the discomfort of trying to fit into something not designed with me in mind, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in politics, appearance is not without meaning.